Digital Marketing / Promoting / Online Marketing are probably the most used terms of the marketplace today. However, it is sadly just a couple of jargon for most of the people who hear it and use it to convey their minds. What exactly is digital marketing and what part of it important for today’s business personality? We’re here to break it down with regard to you in the simplest words possible.
Online Marketing is simply marketing of marketing onto digital platforms so as to contain onto your loyal consumers as well as increase your reach to new potential target audience quickly.
That is the software. That is what Online marketing may be. There are some further questions call for attention to solve your confusion; such as:
Is digital marketing the same as social media promotion?
The answer is yes. Digital / Internet marketing is often a wider concept accompanied by social media marketing in the sense that, all social media platforms are available digitally i.e. via the internet. However, there are other platforms that fit in digital marketing except social media advertising and marketing.
What are the concepts and platforms of digital marketing promotions?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online affiliate marketing. This concept is called “Search Engine Marketing” or Sem.
Search Engine Marketing is marketing of your product on search engines such as Google and Bing by Yahoo. This platform is of utmost importance for companies that are into a B2B industry.
Another concept that comes under the wing of digital marketing is “Search Engine Optimization” or Improving search engine rankings. Search Engine Optimization is a connected with developing your website’s content in a way that allows the search engine’s algorithm to crawl and test out your website efficiently. This is often a way to get higher rankings their search results regarding the search engine; helping us to have a better hand at SEM.
SEO is a primary necessity of any and every site owner as it can help stand out on the list of sea of websites we see proper.
Social Media Marketing is a concept that comprises of campaigns designed to market your product or service on social platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a great tool when it in order to products that possess a B2C segment.
There is a useful concept called Re-marketing in Internet marketing which enables us to reach to the potential consumer base multiple nights. It can be seen as as soon as the consumer on various platforms, websites and showing your personalized ad copy these so as to keep reminding them regarding their visit to your website.
This also enables us to maintain another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds . . ..
However, for a great digital / Web marketing experience, a campaign needs to be developed using all of the above mentioned platforms.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771